Säen - FOUR Brands Existing As ONE Unified Mission Toward Community
This entire endeavor began at or around 2016. Nervicia was actually its first expression. Its time however, would not come until several years later, as part of a four pillar mission to more positively change community, each Brand uniquely unifying itself to tell a story within a story that is OUR story.
Why I couldn't be satisfied with just ONE brand is a mystery. But the Four elements kept calling; and I drove graphic artist crazy looking for the right logo, something that too, could fluidly engage as a logos: carrying forth messaging important to our times.
What would later result from all of my frustration, would be a an extremely powerful vision under ONE name:
SÄEN,meaningto sow. And these many years later, an enterprise was born.
Throughout the entire process, I simply wasn't satisfied with professional renderings of what my mind kept trying to convey in terms of designs; and so I learned the craft myself. The same goes for website design, where I too, took over that process, disappointed with what was being offered to me. I essentially fired people left and right, feeling my mind-sphere was being stifled by an inability to connect my ideas to those responsible for bringing it to life. And so I took charge of its birth, from beginning to end, not out of narcissistic energy of wanting to control it all, but a duty and responsibility to manage what I had in terms of what was given to me to produce.
NONE of it was ever easy, especially my spinal injury that rendered me on my back, forcing me to design entire collections and a website. But it taught me something about resilience, which is the major theme throughout the Four brands, or shall I more aptly say, PILLARS OF PROGRESS.
The entire entity of SÄEN is governed by 6 Philosophical Pillars found under the 'World of SÄEN.' I invite you to take a look, to understand the mindset that created it all, community infrastructure, if you will.
And so, here's is the explanation of SÄEN in its entirety:
SÄEN WORLDWIDE (Earth)
SÄEN, also known as SÄEN Worldwide, is a Flagship enterprise that includes 3 other Fashion Labels that act as pillars of progress, all aimed at improving community. The clothing presentations of this brand are expressive, sometimes loud. It is an awakening of graphics that are untethered to any specific conventional thought or messaging. It is often simply throwing paint onto canvas and watching the artistry flow. It is being uninhibited by any restraints.
IVEUE THE COLLECTION (Water)
IVEUE creates a space for many views to co-exist. The elements used in its design is meant to be thought provoking, as well as to establish conversations that are diverse in nature. The features of this Brand are elegant, with rich detail in artistry, not overly-stated, never under-represented. Fluid.
METAPHOR & ALLEGORY (Air)
Metaphor & Allegory speaks to the parabolic elements of life, where the two intersect with reality through deepened thought, to awaken the unconscious states of our existence, so that nothing controls us, but what makes us take control to master life, especially our minds. It is a product of how the world is shaped by more underlying messaging to speak of complexities that govern process, principles, precepts and power. The designs of this Brand are somewhere between being simply stated in terms of a mere logo attachment, or more broadly expressed in understated graphics that simply tell a story.
Metaphor & Allegory speaks on levels of how the Christ spoke, which is mostly parables that unlock the unconscious, in order to bring it to the forefront of our life expressions.
NERVICIA UNIVERSUM (Fire)
Nervicia, known too as Nervicia Universum, was actually founded in 2016, meaning POWER TO ALL THINGS AS A WHOLE. In many ways, it is our Flagship. But fate would say otherwise and thus, several years later, Säen was given birth to - and everything else began to finally make sense.
The aesthetics of this brand are simply conversed, stately in fact, absent of embellished graphics and pronouncements, but merely present with a powerful logo and logos that carries a message of strength, power, might, resilience, control and mastering. Its purpose is to speak to your inner core, strength, the KINGDOM within that wins every-time you summon its power. It is the LIFE FORCE that creates, patiently waiting for harvest. It is the idea that comes suddenly to foster till fruition.
Nervicia regards a presence of mind that overcomes all obstacles of faith. It is the culmination of a powerful expression aimed at creating an anthologia or anthology that builds community and the individual toward masterful coherence: through thought, speech, the physical senses, as well as a vigilance of Mind, Spirit and Soul.
Well, I hope that you can enjoy the offerings of the SÄEN Brand, and choose to join the vision of changing community, one person at a time, to create a collective of those whose minds are strong, whose energies are compliant to nature and its coherence, knowing that clothing is frequency and that we've gone to great lengths in ensuring that what you place on your body meets that criterion of uplifting you to greater heights.
So WELCOME to SÄEN, the small named company with BIG responsibility toward change.